Responsibility: Motion Designer | Colorist
Brief: Create design frames for a video explaining iO’s company values.
These style frames are a concept for an explainer video from iO, a company that creates hidden products and develops technology that makes the magic of the digital world possible.
Part of iO’s mission is to remove complex barriers between end-users and their technology. To do that, they need a video showcasing their values of simplicity, cleverness, connectedness, and intelligence.
Their main client base is large corporations, and this explainer video would be used on multiple platforms and seen in many countries around the world. Clever, minimal transitions would be necessary to wow their audience.
Their branding color palette was only 2 colors, so they wanted help expanding their palette as well. The new colors needed to fit well with the established palette, so adding more analogous colors was the way to go.
iO Branding Guidelines
